Aspects of the subject disclosure may include, for example, a system associating video content obtained from a first mobile device, with a video delivery channel of a television distribution service comprising a plurality of television channels to generate an updated video delivery channel that includes the video content. Equipment of a television receiver, when tuned to the video delivery channel, processes a television signal of the television distribution service to obtain the video content for presentation at a display device. A notification is initiated to a second mobile device, wherein the notification identifies an association of the video content and the video delivery channel, and wherein, responsive to the notification, equipment of a viewer accesses a message from the second mobile device indicating availability of the video content. Other embodiments are disclosed.