In the present specification, provided is a method for relaying, by a NAN proxy server, data communication in a wireless communication system. Here, the method for relaying data communication by an NAN proxy server may comprise the steps of: transmitting server capability attribute information of the NAN proxy server to a first NAN proxy client; receiving connection capability attribute information from the first NAN proxy client; transmitting proxy relay request attribute information to the first NAN proxy client; receiving proxy relay response attribute information from the first NAN proxy client; and performing scheduling for the first NAN proxy client and relaying data communication to the first NAN client. Here, the proxy relay request attribute information may be transmitted if information on a direct connection failure is included in the connection capability attribute information.