An exhaust purification system includes an exhaust after-treatment apparatus which is provided on an exhaust passage of an internal combustion engine and which includes catalysts for purifying exhaust gas, a catalyst temperature retention control module for executing a catalyst temperature retention control in which an intake air flow is reduced to thereby suppress a reduction in the temperature of the catalysts when the internal combustion engine is in a motoring state where fuel injection into the internal combustion engine is stopped, and a prohibition module for prohibiting the execution of the catalyst temperature retention control in a case where an activation of an exhaust brake system is detected while the internal combustion engine is in the motoring state.