A display apparatus includes a display panel, LEDs disposed behind the display panel and spaced from the display panel to emit light toward the display panel, a bottom chassis configured to accommodate the LEDs, and a reflective member disposed inside the bottom chassis and configured to reflect a light portion incident thereon toward the display panel. The reflective member includes a reflective bottom portion corresponding to a front surface of the bottom chassis, and reflective inclined portions obliquely formed to face a rear surface of the display panel and having a plurality of holes thereon. The reflective inclined portions include a first region that corresponds to an LED and a second region that is between two neighboring LEDs, and the first region has a higher hole density than the second region, and the first region is closer to the LED than the second region.