The invention relates to a display control apparatus (1) for dynamically controlling the display of information in a vehicle (3). The display control apparatus (1) comprises a controller (12) having at least one electronic processor (13). The at least one electronic processor (13) is configured to control first and second displays (4, 5). In dependence on a determined gaze direction of the vehicle driver, the at least one electronic processor (13) controls a switching module (16) to cause a first information data set (INF1) displayed on said first display (4) to be displayed on said second display (5). The present invention also relates to a method of controlling the display of information in a vehicle (3). One aim is to shift the driver's view back to the road.