An approach is described for sorting and displaying documents according to sentiment level in an online community. An associated system may include a processor and a memory storing an application program, which, when executed on the processor, performs an operation that may include selecting a review topic in an online community and identifying a plurality of documents contributed for the review topic. The plurality of documents may include at least one of a product review submission, a marketing survey submission, a social network activity stream post, a discussion forum post, a weblog post, and an audiovisual sample. The operation further may include obtaining sentiment data associated with each of the plurality of documents developing a sentiment model based on the obtained sentiment data. Additionally, the operation may include organizing and presenting the plurality of documents in an online community interface based on the sentiment model.