An image recognition method for an image recognition apparatus includes detecting, setting, acquiring, selecting, and specifying. At least one part of an identification target is selected from an identification target image. An inquiry region is set based on the detected part. A feature amount of the set inquiry region is acquired. At least one instance image corresponding to the identification target image is selected based on the acquired feature amount. A specific region of the identification target from the identification target image is specified based on the selected instance image.