Embodiments of the disclosure enable electronic funds to be managed for a program that includes a plurality of parties including a participant and a sponsor. One or more metrics corresponding to a participation of the participant in the program are received. If the received metrics satisfy one or more predetermined thresholds, a quantity of the electronic funds is determined for distribution to the plurality of parties. A first instruction to transfer a first portion of the determined quantity of the electronic funds to a first financial account associated with the participant is generated, and a second instruction to transfer a second portion of the determined quantity of the electronic funds to a second financial account associated with the sponsor is generated. Aspects of the disclosure provide for a computing system for managing electronic funds for a program.