Systems and techniques for managing creation, delivery, and redemption of stored value tokens such as gift cards and electronic gift cards. An interface presented to a donor at a terminal allows the donor to specify details of a token, including token value and whether the token is to be associated with a particular retailer or group of retailers. The donor is also able to specify restrictions on the use of the token. For example, the donor may prohibit the purchase of particular categories of products or may specify categories of products authorized for purchase and the amount that may be spent for each category. The donor is also able to specify particular products to be purchased. A token definition is stored and a token associated with the definition is delivered to a recipient. When the recipient presents the token for redemption, the token is redeemed according to the definition.