The present invention provides a product search device, system, method and program capable of causing a customer who searches for products to be confident that even if more products are searched for, there will be no better products. In a preferred aspect of the present invention, a representative design selection unit receives an instruction to select a desired representative design via a user interface of an information terminal or directly. A first display image search and formation unit searches for products adopting the selected representative design from a product database and creates first product list data. A product image selection unit receives an instruction to select a desired product from the first product list data. A second display image search and formation unit searches for products having a second feature amount near a second feature amount of the selected product from the product database and creates second product list data.