A wireless power transfer system comprises a power transmitter generating a wireless power signal providing power to a plurality of power receivers (105, 109). The power transmitter (101) comprises a receiver (203) receiving data messages from the power receivers (105, 109) on a load modulation channel divided into time slots. A time slot processor (205) allocates time slots as dedicated time slots for individual power receivers or as common time slots for load modulation by any power receiver (105, 109). An identity controller (207) links a temporary identity to each of the power receivers (105) and a message processor (209) determines the source power receiver for messages in response to temporary identity information in the messages. Specifically, the message processor (209) determines the source for a first message received in a common time slot as the first power receiver (105) if the temporary identity information in the first message is indicative of a temporary identity assigned to the first power receiver (105).