The present invention discloses a method and an apparatus for media stream transmission, and user equipment. According to the method and the apparatus for media stream transmission, and the user equipment in embodiments of the present invention, same media content, of multiple users, on unicast bearers is multicast by using an MBMS channel, so that a backhaul network resource and an air interface resource that is of a base station can be saved, thereby reducing costs for transmitting a media stream.