Handling supplementary services offered in association with Internet Protocol multimedia services based on particular policies is described. In an example, server(s) can receive, from a first user device, a policy associated with handling one or more communications directed to a particular identifier. The server(s) can subsequently receive a communication from a second user device, the communication being associated with a header identifying the particular identifier as the intended recipient of the communication. The server(s) can determine whether the policy is to be applied to the communication and, based at least partly on determining that the policy is to be applied to the communication, the server(s) can update the header based at least in part on the policy. The server(s) can transmit the communication based at least in part on the header, thereby transmitting the communication pursuant to the policy.