A system of tracking a location of a print device in an environment. For each of one or more users of a print device during a time period, the system identifies an event that is initiated at the print device over a network where the event is associated with the user and a print job, and determines whether the user is registered with the location tracking system. In response to determining that the user is registered with the location tracking system, the system determines a login location of the user, determines whether the login location is current, and in response to determining that the login location is current, stores the one or more location coordinates in a data store such that they are associated with the print device. The system estimates a location of the print device, and provides the location of the print device to an asset management system.