An information processing apparatus generates a second profile for reproducing, on a recording medium having a fluorescent characteristic, a color defined in a first profile. The information processing apparatus includes a processor configured to acquire, as a white color value of the recording medium, a colorimetric value obtained by colorimetric measurement of the recording medium under a colorimetric condition using a light source including ultraviolet rays; set a white reference value different from the white color value, based on the white color value; acquire, as a first target value, a color value in a Lab uniform color space defined by the first profile; acquire, as a second target value, a color value obtained by converting the acquired color value, based on the white reference value; and set the second target value with respect to a gamut having a chroma that is less than a first chroma.