A unit transmits a call initiate signal over a communication network in response to the switch moving from the inactive position to the active position to establish a call with a 911 emergency service operator directly and enable voice communication. The unit is equipped to send a message indicative of ascertained location information of the unit to the 911 emergency service operator at an end of the established call. The unit contacts remote source to ascertain the location information and form the message. The unit maintains establishment of the call at least until the message is sent to the 911 emergency service operator. The unit itself lacks any GPS tracking module.