An imaging apparatus capable of adjusting an orientation guide with good accuracy includes an orientation detection unit configured to detect an orientation of the imaging apparatus, a control unit configured to perform control to display an orientation guide for indicating an orientation of the imaging apparatus based on the orientation detected by the orientation detection unit, a display control unit configured to perform control to perform 2-area enlargement display for displaying live view images captured in two different areas horizontally or vertically separated from each other by an imaging unit, side by side on a display unit, and an adjustment unit configured to, upon reception of a specific operation while the 2-area enlargement display is being performed, adjust a reference of the orientation guide based on the orientation detected by the orientation detection unit when the specific operation is received.