The invention concerns an information display system in a sales area, comprising: —a support (2) comprising a module (15) managing electronic shelf labels and connection lines (40) linking the management module to the receiving space; and —a plurality of electronic shelf labels (6) housed in the receiving space of said support, wherein the electronic shelf labels (6) are connected to the connection lines (40) via connectors (63), and wherein the electronic shelf labels (6) are managed by the management module.