Operating a wind farm in which the power generated by the wind energy installations is fed to a power supply system via a system internal to the wind farm and via a substation is disclosed. The farm director of the wind farm can ascertain a standard target voltage value and transmit it to the control units of the individual wind energy installations on the wind farm, which can use an overall factor to regulate the reactive power generated by a wind energy installation. The overall factor can be calculated from the difference between the actual voltage across the wind energy installation and the target voltage value, multiplied by a gain factor. On account of the impedance in the internal system of the wind farm, wind energy installations situated far away from the substation thus generate less reactive power than the wind energy installations which are situated close to the substation.