A method and a device for attaching a backing film to a flexible substrate and a roller for use therewith. The method includes placing the flexible substrate on a surface of a first worktable facing a second worktable and placing the backing film on a surface of the second worktable facing the first worktable; pressing the flexible substrate and the backing film by a rolling mechanism to attach them together. The rolling mechanism includes a roller having a surface encapsulated with segmented roller encapsulating rubber.