According to one embodiment, a label peeling device includes a tray, a pressing unit, and a control unit. The tray is configured to support a label sheet thereon. The pressing unit is configured to be driven in a direction perpendicular to a conveyance direction of the label sheet. The control unit is configured to drive the pressing unit toward a central portion of the label sheet supported on the tray. The control unit performs peeling control to peel a liner sheet and a label body of the label sheet from each other by pressing an edge of the label sheet and thereby curving the label sheet.