An apparatus and method for searching and displaying using cognitive pattern recognition including searching at least one document for at least one search text, wherein the at least one search text is associated with a highlight option; selecting to enable or to disable the highlight option; presenting a quantity of the at least one document in a scaled common image format (CIF); and displaying a selected amount of pages in the scaled common image format (CIF), wherein the at least one search text is shown according to whether the highlight option is enabled or disabled.