The disclosed technology includes automatically suggesting audio, video, or other media accompaniments to media content based on identified objects in the media content. Media content may include images, audio, video, or a combination. In one implementation, one or more images representative of the media content may be extracted. A visual search may be run across the images to identify objects or characteristics present in or associated with the media content. Keywords may be generated based on the identified objects and characteristics. The keywords may be used to determine suitable audio tracks to accompany the media content, for example by performing a search based on the keywords. The determined tracks may be presented to a user, or automatically arranged to match the media content. In another implementation, an aural search may be run across samples of the audio data to similarly identify objects and characteristics of the media content.