An apparatus which detects an object in a frame image of a moving image captured by each image capturing apparatus in an area, acquires an image feature of the detected object, tracks the detected object in one moving image, acquires an image feature of an object to be searched from the detected object, searches for an object having a similarity equal to or higher than a predetermined threshold from the acquired image features and identifies the object, acquires an image feature of the tracked object and corresponding to the identified object from the acquired image feature, and searches for an object having a similarity equal to or higher than the predetermined threshold from the acquired image features and identifies the object.