Disclosed are a personalized exercise service providing method and an apparatus thereof. A personalized exercise service providing apparatus according to an example includes a user class identifier configured to identify user class of a user; an exercise data acquirer configured to acquire exercise data of the user; and a model generator configured to generate a personalized exercise model of the user based on a standard exercise model corresponding to the determined user class and the acquired exercise data of the user to provide the most effective exercise model to each user through user recognition.