A method of authenticating genuine products in an online shopping platform, including the steps of receiving an online shopping order from a buyer through the online shopping platform, the order having information about a targeted product and a designated store; purchasing the targeted product at the designated store by a buying agent; putting a unique and non-replaceable identification item on the targeted product when the purchase transaction is completed; videotaping selection of the targeted product by the buying agent, the purchasing of the targeted product at the designated store, and putting the unique and non-replaceable identification item on the targeted product; and making the video captured accessible to the buyer of the targeted product.