A vending machine with a transparent electronic display includes a pair of lighting strips for illuminating a storage compartment which holds retails goods. A door frame assembly covers the front of the storage compartment. A cover glass is placed in front of and spaced apart from the transparent electronic display. A series of brackets connect the cover glass and the transparent electronic display to a door frame assembly and cover the gap between the cover glass and the transparent electronic display, masking the region located beyond the brackets.