A system and method for carrying out instant win games to benefit a consumer who is connected on-line with a social media network, where the system includes a data base coupled to the social media network, and an instant win processor control unit connected to the data base and to the social media network for processing instant winners connected with the social media network. The method includes a consumer establishing communication on-line with a social media network through a computing device and that the said consumer receives a message from a brand conducting a promotion on the social media network indicating an opportunity to participate in an instant win game play via the social media network. The consumer will then re-send the message with a requested identifier, and the consumer receives a notice that the game play has resulted in either a win or a loss.