An exemplary VoIP service provides call participants cues to indicate that an enhanced service is being employed. When calling, the standard dial tone may be replaced with a distinctive dial tone or sound that indicates to the call participant that enhanced service is active (e.g., a service active sound). In some embodiments, the person called by the VoIP user hears a viral sound that indicates that an enhanced telephone service is being used. Furthermore, communication audio cues may be provided during the communication to provide further information to the call participants.