A system for providing targeted customer assistance to a wireless communication service subscriber comprising a mobile communication device comprising a processor; a display, a non-transitory memory, a radio transceiver, and a self-service client application. The client application comprises trigger signatures and phone numbers related to categories of customer service. The client application initiates a self-service session generates a key associated with the service subscriber, locates a log using the key, records current self-service event information, analyzes the self-service event information, wherein analyzing comprises at least determining a category of customer service of the event information. In response to the event information matching at least one trigger signature, selects a phone number associated with the category of customer service, presents the phone number via an embedded API, and calls a group associated with the category by invoking an embedded API of a dialer, wherein the log is transmitted to the group.