A method of transmitting a broadcast signal, the method includes generating, by a broadcast transmitter, service data of a service and service signaling information for acquiring the service and components of the service; generating, by the broadcast transmitter, signaling data for rapid service scan, the signaling data including: a first service identifier identifying the service, and protection information indicating whether a component of the service is protected; generating, by the broadcast transmitter, physical layer pipes (PLPs) carrying the service data and the service signaling information, the generated PLPs carrying the signaling data; and transmitting, by the broadcast transmitter, a broadcast signal carrying a signal frame carrying the generated PLPs, wherein the signaling data further includes information for identifying where the service signaling information is transmitted.