Systems, devices, and techniques for directional display and audio broadcast are described. It is determined whether a spoken query includes an individual query, a group query, and a display request. For an individual query, an audio response is broadcast in a directional manner towards the source of the spoken query. For a group query, an audio response is broadcast in more than one direction, such as towards directions of sources in an environment. For a display request, an image (e.g., picture, video, web page, and the like) is projected on a surface that is detected so the image is viewable by one or more users, such as the source of the spoken query.