A visible light communication system has a two-dimensional array of sources and an image sensor with a pixel grid defining a pixel direction (which in some embodiments is a rolling shutter direction). Modulation of the light flashes the sources to define a series of one-dimensional patterns encoding the data to be transmitted. The patterns extend in a direction that projects onto the imager orthogonal to the pixel direction. In the case of a rolling shutter, the pattern is orthogonal to the rolling shutter direction, which allows the encoding of multiple bits per line of the image frame. In other cases, the orthogonal direction obtains the maximum resolving power available from the image sensor.