Provide, to a user, a banner with which it may be possible to arouse an interest of the user with respect to a specific application. A banner relating to an application that has been executed on a terminal device can be displayed on the terminal device. The banner can be generated on the basis of information unique to the terminal device or to a user thereof, the information being collected by a server device during execution of the application. Examples of the unique information include information relating to video displayed on the terminal device during execution of the application, and information relating to manipulations inputted to the terminal device during the execution of the application. Examples of a banner include media that include the video, and media that reproduce the manipulations on the terminal device on the basis of information relating to the manipulations.