An image forming apparatus temporarily stores, in an image memory, image data generated by a front surface reading unit and a back surface reading unit for reading images of a front surface and a back surface of an original respectively. A CPU of an image forming apparatus, at a time of starting a copy job, sets an output frequency of the image memory (transfer rate of image data) to a first frequency F1 that is lower than a second frequency F2. The CPU sets the output frequency of the image memory to the second frequency F2 when transfer of the image data of the first page which corresponds to the front surface of a first original completes.