There are provided an image processing apparatus and a control method for controlling the image processing apparatus. The control method includes extracting a high-luminance region including a high-luminance pixel having a higher luminance than a predetermined luminance included in received image data, expanding the high-luminance region by setting pixel values of pixels configuring a surrounding region of the high-luminance region determined based on an area of the high-luminance region to the same pixel value as the high-luminance pixel, and outputting image data having the expanded high-luminance region.