System integrating content in real-time into dynamic 3D scene includes external server including CMS, a device including content integrating engine to process in real-time 3D scenes, and display device to display combined 3D scene output. CMS searches for social media posts on social media servers. Social media posts includes message and URL to media content. Content integrating engine includes content retriever, content queue, 3D scene component processors to process each 3D scene's visual components, scene manager and combiner. Content retriever establishes direct connection to external server, and retrieves URLs from server storage and stores URLs in content queue. Scene manager, at time of low intensity during 3D scene, signals to content retriever to retrieve media content corresponding to URLs in content queue, one scene component processor to process display setting change, or another scene component processor to process media content. Combiner to generate combined 3D scene output. Other embodiments are described.