Techniques for generating messages to entities referenced in a messaging thread are described. In one embodiment, a method may receive a partial entity-reference invocation in a message thread; suggest one or more entity-reference invocations based on the partial entity-reference invocation; receive a user selection of one of the suggested entity-reference invocations; generate a message to the entity referenced in the selected entity-reference invocation; and send the message to the entity via a messaging system. Other embodiments are described and claimed.