A system and method for determining suggested content and suggested content headlines for a web page. The system and method receive a request for suggested content for a web page, determine that suggested content is appropriate for the web page based on tags for the web page and tags for a suggested content headline associated with the suggested content, apply a rule to the tags of the suggested content headline, the rule based on one or more of time and location metadata, and transmit the suggested content headline for display with the web page if the rule has been satisfied.