In one embodiment, a method includes accessing posts of an online social network, each post being associated with a first entity of the online social network, classifying, based on content and metadata associated with each post, one or more of the posts as being relevant to the first entity, extracting a set of one or more n-grams from the content of the posts classified as being relevant to the first entity, filtering the set of n-grams to remove one or more of the extracted n-grams from the set of n-grams, calculating a quality score for each n-gram in the filtered set of n-grams, generating a snippet-module including one or more of the extracted n-grams from the filtered set of n-grams having quality-scores greater than a threshold quality-score, and sending, to a client system of a first user of the online social network, the snippet-module for display to the user.