A carry measuring device includes a first acquiring section configured to acquire a sensor signal from a motion sensor attached to at least one of an exercise instrument and a user, a second acquiring section configured to acquire position information, a shot detecting section configured to detect a shot on the basis of the sensor signal, a position measuring section configured to measure a shot position on the basis of the position information at the time when the shot is detected, and a carry measuring section configured to measure a carry of a hit ball on the basis of the distance between the shot position of the last time and the shot position of this time.