Promotion of web services through an IVR
Abstract:
Targeted audio advertisements may be inserted into IVR sessions. The audio advertisements may be targeted based on session data that includes information describing an ongoing IVR session of a user of a mobile device and demographic information of the user. The audio advertisements may include prompts to solicit information from the user during the ongoing IVR session. The targeted audio advertisements may be played, to the user, during the ongoing IVR session.
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