A data analysis supporting apparatus according to an embodiment comprises a variable-type determining device, a variable-variation generating device, and a variable-contribution rate determining device. The variable-type determining device determines the type of each variable. The variable-variation generating device generates variations of each variable in accordance with the variable type determined and with a variable variation rule that defines a method of generating the variations of each variable of any type. The variable-contribution rate determining device calculates the rate at which the variations and analysis data contribute to the objective variable, and determines, from the rate, whether the variations should be used or deleted.