A floating window processing method and apparatus is disclosed. The method includes: displaying a floating window in a target display area of a display screen; obtaining an operation signal that works on the floating window; determining a form variation parameter of the floating window according to the operation signal; and dynamically regulating a display form of the floating window, the display form including a display location and/or size. With this disclosure, a problem that a floating window is displayed in a fixed location on a screen, causing great inconvenience for watching other content that is displayed out of the floating window is resolved, a moving function and a zoom function of the floating window are extended. Therefore, it is convenient for the user to watch the other content that is displayed out of the floating window.