The present invention relates to the field of communications technologies, and discloses an information processing method and a service platform, so as to resolve a problem that information in which a current user is interested cannot be pushed to user equipment, and further user experience is lowered. The method provided by the present invention may specifically include: receiving, by a service platform, feature information of a current user sent by an application, where the current user is a user that is currently using the application; processing the feature information by using a demography model, to obtain personal information of the current user; and sending the personal information to the application, so that the application outputs corresponding content for the current user according to the personal information. The method and the service platform may be applied to information processing.