A printing apparatus includes a reception unit that receives outline information representing an outline of a character, a generation unit that generates, using the outline information, a bitmap including pixels corresponding to the character, the pixels being associated with a graphic attribute, a changing unit that refers an attribute associated with a pixel adjacent to one of the pixels corresponding to the character, and changes a density value of the adjacent pixel associated with the referred attribute being different from a graphic attribute and a character attribute to a density which is based on a density value of the one pixel, and a printing unit that prints an image based on the bitmap after the change.