- Patent Title: Cross channel in-vehicle media consumption measurement and analysis
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Application No.: US16180173Application Date: 2018-11-05
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Publication No.: US10523351B2Publication Date: 2019-12-31
- Inventor: Roderick MacKenzie , Robert J. Maccini , Joseph V. Gallagher
- Applicant: Drive Time Metrics, Inc.
- Applicant Address: US RI Jamestown
- Assignee: Drive Time Metrics, Inc.
- Current Assignee: Drive Time Metrics, Inc.
- Current Assignee Address: US RI Jamestown
- Agency: Barlow, Josephs & Holmes, Ltd.
- Main IPC: H04H60/51
- IPC: H04H60/51 ; H04L12/26
Abstract:
The invention provides a novel and unique system and method for cross channel in-vehicle identification of media, source, and advertisement consumption measurement and analysis. Real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume inside of an automobile can be achieved. This includes real time measurement and analysis of advertisement effectiveness for a large number of users across a specified region.
Public/Granted literature
- US20190074920A1 CROSS CHANNEL IN-VEHICLE MEDIA CONSUMPTION MEASUREMENT AND ANALYSIS Public/Granted day:2019-03-07
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