Systems and methods for replacing a 2D image with an equivalent 3D image within a web page. Content of a 2D image displayed within a web page may be identified and 3D images may be identified as possible replacements of the 2D image. The 3D images may be ranked based on sets of ranking criteria. A 3D image with a highest-ranking value may be selected based on a ranking of the 3D images. The selected 3D image may be integrated into the web page, thereby replacing the 2D image with the selected 3D image. Further, a user input manipulating the 3D image within the web page may be received. The user input may include movement of a view point of a user relative to a display displaying the web page and/or detection of a beam projected from an end of a user input device intersecting with the 3D image.