A speaker apparatus according to an embodiment includes a panel, one or more vibration elements, a drive unit, and a reflection part. The one or more vibration elements vibrate the panel. The drive unit applies a driving signal to the one or more vibration elements to form a striped vibration region on the panel. The driving signal is obtained by modulating a carrier wave of an ultrasonic band by a sound signal of an audible frequency band. The reflection part reflects at least one of first and second ultrasonic waves, which are generated from the vibration region and advancing in respective different directions, so as to bring an advancing direction of the first ultrasonic wave and that of the second ultrasonic wave close to each other.