Non-oxidative direct methane conversion (NDMC) to value-added products, such as H2, C2 hydrocarbons, and aromatics, occurs within a reactor heated to an elevated temperature. The reactor can have a first volume, where a feed gas including methane is provided, separated from a second volume, where a sweep gas is provided, by a dense thin film membrane supported on a porous wall. The thin film membrane is a mixed ionic-electronic permeable membrane that allows H2 generated in the first volume to be transported to the second volume for removal by (or reaction with) the sweep gas. A catalyst can be provided in or adjacent to the first volume. For example, the catalyst can be a metal doped quartz material (e.g., Fe(c)SiO2) or a metal/zeolite material (e.g., Mo/ZSM5). Methane conversion and/or product selectivity in the reactor can be manipulated by control of gas flow rates, reaction temperatures, and/or feed and sweep gas compositions.